ICI Plastic 40

Production : Running Water, Kuala Lumpur, Malaysia. Dir : Jamie Quah.

A surreal look at the lengths some people will go to to create the perfect environment at home -
and, of course, the actual solution.
A beautifully simple spot which became almost defined by it's music - we tried countless tracks but this Tierrsen composition provides enough grace, semblance of surrealism and normality all at once.